From Hospital Halls to Home Visits: How Two Advanced Practice Nurses Built Stick Fix, an Aesthetics Powerhouse Rooted in Empathy and Transparency

In the fluorescent-lit corridors of MUSC Shawn Jenkins Children’s Hospital in Charleston, South Carolina, Jenny Waterhouse and Emily Munday crossed paths not as co-founders, but as dedicated healthcare professionals navigating pediatric care. Waterhouse, a family nurse practitioner with a doctorate in nursing practice, specialized in pediatric surgery. Munday, a certified registered nurse anesthetist (CRNA), handled everything from level one trauma cases to private plastics. Their connection? As a roundabout twist of fate, Munday’s ex-husband worked with Waterhouse’s husband, and Munday grew up with Waterhouse’s husband’s cousins. “Soul sisters,” as they call it now. Both are the middle children of three girls and are destined to complement each other in ways that would later fuel a thriving business.

It was the casual pleas from friends asking them to learn how to inject that sparked the idea of starting their own business. Both women, already brimming with entrepreneurial spirit, saw beyond the needle. “We wanted more than just being at the hospital,” Waterhouse recalled. Conceptualized in 2019 and developed amid the chaos of 2020, Stick Fix was born from a passion to serve busy moms and women juggling careers, kids, and life chaos, but who also deserved self-care without the hassle. Covid solidified their model: why force clients into sterile offices when they could bring expertise straight to doorsteps?

Launched in February 2021, Stick Fix started as “your Botox girls” but evolved into a full-spectrum wellness brand. Today, it encompasses injectables, skincare, microneedling, wellness injections, and partnerships like lymphatic massage in their Mount Pleasant office space. “We’ve grown with the business,” Munday said. “We try everything first, backed by science, and only offer what we love.” Their clients have been loyal from day one and drawn to home visits that feel like coffee with trusted friends.

What sets Stick Fix apart in a sea of med-spas? Transparency, authenticity, and flexibility are three words the founders chose to define their venture. Transparency shines in upfront pricing: no surprise bills post-injection. “We’ve had clients getting Botox for years elsewhere say, ‘I’ve never known how many units I got,’” Waterhouse said. They review costs before any needle touches skin, easing fears in an industry notorious for opacity. Authenticity stems from their medical roots and education on the “why” behind products, demystifying skincare baselines, and prioritizing natural results. “When you look better, you feel better,” Waterhouse explained. “It’s deeper than superficial; it’s confidence to be your full self.”

Flexibility is the heartbeat for their mom-centric clientele. As a single mom to three teens (15, 12 almost 13, and 11), Munday juggles full-time anesthesia work at East Cooper while co-running Stick Fix. Waterhouse, with two toddlers, understands the juggle. They accommodate fluctuating budgets - “Do what you can afford; we’ll maximize impact” and schedules. They offer evenings, weekends, or office visits. Booking is seamless via their website, but text or email bends availability. “We meet you where you’re at,” Munday said, whether dissolving doubts or dissolving filler gone wrong.

Although it looks seamless, their journey hasn’t been smooth. Lacking formal business training, they’ve mastered taxes (the bane of their existence), payroll, and profit-loss reports through Google, YouTube, and sheer grit. Mentors and a supportive Charleston injector community provided ballast: “Be safe and scared,” one advised, balancing caution with confidence in an art form where faces are canvases.

Short-term goals focus on expanding clientele and skills by reaching more Charleston women with evidence-based offerings. Their long-term goal would be to scale the “Stick Fix family” by hiring injectors, delving into women’s wellness holistically: hormones, perimenopause solutions, inside-out vitality. “Women’s health is under-researched and underfunded,” they noted, eyeing potential collaborations with nonprofits and health centers.

Jenny Waterhouse and Emily Munday didn’t set out to revolutionize aesthetics; they tripped into it organically, blending medicine’s precision with creativity’s joy. From hospital heroes to home-visit visionaries, they’ve built more than a business—they’ve created a sanctuary for women to reclaim confidence, one flexible, transparent appointment at a time. In a world that demands moms do it all, Stick Fix whispers: We’ve got you.

To connect with Waterhouse and Munday, visit their website at https://www.stickfixcharleston.com/