(Photo Courtesy of Flock and Rally)
Flock and Rally, an award-winning integrated communications and marketing agency headquartered in Columbia, South Carolina, was honored with three awards from the 2025 International Association of Business Communicators awards for the South Carolina chapter (IABC/SC)’s Palmetto Awards. The awards highlight Flock and Rally’s exceptional work for both internal and client-facing campaigns, reflecting their commitment to strategic storytelling, creative innovation and measurable impact.
“This year has been extraordinary for our team,” says Merritt McNeely, CEO of Flock and Rally. “As we celebrate our 15th anniversary, earning top honors in our industry is a powerful reflection of the creativity, strategy and heart that define Flock and Rally. Every project we take on is rooted in collaboration and excellence, and it’s deeply rewarding to see that dedication recognized by our peers in the communications, marketing and public relations community.”
Flock and Rally Core Values PlanAward of Excellence for Internal Communications
Developed by Flock and Rally’s CEO, Merritt McNeely, and creative director, Cait Maloney, the Core Values Plan was created to preserve and strengthen Flock and Rally’s dynamic culture amid a period of rapid growth. Centered around six guiding principles: Team Up, Create Excellence, Arrive Authentically, Innovate Daily, Make Connections and Stay Curious, the plan has been fully integrated into hiring, performance reviews and employee recognition. This initiative has helped unify the team, deepened accountability and sparked renewed enthusiasm.
National Medal of Honor Center for Leadership: Leadership & Valor EventAward of Merit for Media Relations
Flock and Rally led an integrated marketing and media relations campaign for the National Medal of Honor Center for Leadership’s Leadership and Valor event in October 2024. The media relations component of the campaign secured high-profile media coverage, reinforced the organization’s mission, and built lasting momentum for continued visibility and support.
PalmettoPride: SC Sweep CampaignAward of Merit for Climate Change and Sustainability
In partnership with PalmettoPride, South Carolina’s anti-litter organization, Flock and Rally developed “SC Sweep,” a reimagined statewide litter cleanup initiative designed to inspire volunteerism and civic pride across a 10-day period. With a new name, brand identity and creative concept, the successful campaign aimed to inspire action from residents, community partners and young people through engaging messaging, digital outreach and a toolkit of promotional assets for affiliate organizations, all anchored around one unified week of cleanup efforts across South Carolina. This campaign resulted in 163,415 pounds of trash removed by 1,948 volunteers across all 46 counties in South Carolina.
Flock and Rally’s success at the 2025 IABC Palmetto Awards marks another milestone in what has been an exceptional year of recognition for the agency. In addition to earning three honors from IABC this year, the agency also took home two Gold ADDYs from the American Advertising Federation (AAF Midlands) and six industry awards at the S.C. Public Relations Society of America (SCPRSA) Mercury Awards.
A full list of Flock and Rally awards can be found at www.flockandrally.com/awards.
Flock and Rally offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising.
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