Insure Boost Works to Make Health Insurance ‘Simple, Personal, Accessible’

Insure Boost, a Columbia-based health and life insurance agency, is dedicated to educating clients about their options and how to effectively use their coverage. Founded in 2015 by owners Brandon and Charity Elliott, their agency helped over 100 families with their insurance needs in their first year, and has gone on to help over 3,000 families since opening.

In 2016, Brandon took a position representing the local BlueCross while Charity worked in banking prior to making the transition to the insurance industry. After three years working with Blue Cross and facing significant changes, they made the decision to quit their jobs and start over entirely on their own as independent agents in 2019. Brandon Elliott noted that they believed in their ability to help others and committed to mastering their craft, even if it meant starting from scratch. 

“With no clients and no income for four months, we set up a table at a local flea market with our laptops and a strong commitment to rebuilding,” he said. “It wasn’t glamorous – we spent long days working leads, handling rejections, and learning everything we could to better serve our clients.”

Fast forward to 2025, Insure Boost proudly operates from a new office in Columbia, with a growing team of 1099 and W2 employees, coupled with their combined years of experience in the field. Insure Boost strives to make insurance “simple, personal and accessible for the people who need it most.” 

The Elliotts emphasize the personal touch in their approach. “We don’t treat clients like numbers – we treat them like neighbors. We take the time to explain coverage in plain language, help people understand what they’re signing up for, and stay in touch after enrollment,” Brandon Elliott said.

By blending in real-world experience, Insure Boost aims to make the process of obtaining insurance less overwhelming. The Elliotts said they have thrived in a niche market that others have avoided. “Insurance can be a sensitive topic due to rising costs and the difficulty of finding the right policy,” Brandon Elliott said. “Many consumers have had negative experiences with insurance and we strive to change that.” 

The Elliotts prioritize transparency and honesty, focusing on what’s best for their clients. “If what they have is still the best option, we’ll tell them,” Brandon said.

Looking ahead, Insure Boost aims to expand their growing team and establish more locations across the state. Their downtown Columbia location was chosen for its visibility and local presence. 

To give back, they donate a percentage of their revenue to Women’s Health Centers. “If we can’t help them, we’ll point them in the right direction,” he affirmed.

The advice Brandon Elliott would give to aspiring entrepreneurs is clear. “Don’t despise the days of small beginnings, and be patient. Get a mentor because that’ll shorten your learning curve. If that means you get underpaid for a couple of years while you learn and perfect your craft, it’s worth it in the long run because you can prepare to start over. Don’t try to make everything perfect on your first time ever being in business; it’s okay to pivot. It’s okay to start over,” he advises. 

To connect with Insure Boost, visit InsureBoost.com.