Krista Hinson

As executive director of the South Carolina Retail Association, Krista Hinson is a leading voice for South Carolina’s business community and a driving force behind policies that strengthen one the state’s most foundational industries. She was selected to lead the Retail Association in December 2022, recognized by the board as bringing “the perfect combination of association and government relations experience” to the role. Since assuming leadership, Hinson has strategically positioned the retail industry as an indispensable driver of South Carolina’s economy and workforce. She is a leading advocate at the State House on issues ranging from organized retail crime prevention to regulatory modernization and economic development policy. She is a graduate of the Leadership South Carolina program and was recently selected by her peers to serve on the Council of State Retail Associations board.