(Photo Courtesy of Visit Myrtle Beach)
Filming has just wrapped on “Ice Shaker Beach Games Season 3,” a YouTube competition series starring four Gronkowski brothers, all of whom are known for their athletic careers. The show is produced in partnership with Ice Shaker and Visit Myrtle Beach, and features Rob, Chris, Glenn and Gordie Jr. Gronkowski competing in beach relays that interweave Olympic-style competition with their signature humor.
Rob, Chris and Glenn are retired NFL players, while Gordie Jr. played minor-league baseball. All four athletes are now entrepreneurs with Chris founding Ice Shaker, a drinkware brand that received investments from “Shark Tank’s” Mark Cuban and Alex Rodriguez. The bottles and tumblers are designed for temperature control and durability, keeping beverages cold using patented twist‑in agitators that double as ice strainers and featuring sweatproof stainless exteriors and leakproof BPA‑free lids.
The brand partnership between Ice Shaker and Visit Myrtle Beach formed out of the Gronkowski others’ longstanding fondness for Myrtle Beach, seeing it as the ideal destination to promote their drinkware. “We loved coming down here to Myrtle Beach for spring break when we were growing up as kids,” Rob said. “When we got here it was activities all the way from the morning to the nighttime.” Further remarks from Rob and Chris regarding their memories of Myrtle Beach vacations are available on YouTube.
The first season of the Ice Shaker Beach Games was filmed in the Myrtle Beach area in 2023, highlighting family fun through beach relays such as the water‑balloon slalom. Season 3 is expected to begin streaming in late 2025 via Visit Myrtle Beach's YouTube channel and Ice Shaker’s website.
“By weaving Ice Shaker’s performance‑driven brand into high‑impact, beach‑set storytelling with the Gronkowski brothers, we’re delivering dual brand exposure while spotlighting Myrtle Beach’s identity as a premier, family‑focused destination,” said Stuart Butler, President, Visit Myrtle Beach. “This content‑led partnership deepens both brand affinity and destination appeal, all while producing measurable economic returns by reinforcing Myrtle Beach’s reputation as a world-class destination.”
Watch Seasons 1 and 2 of the Ice Shaker Games on Visit Myrtle Beach’s Beach Easy Media channel at YouTube.com/@BeachEasy or IceShaker.com.
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