Annual Midlands Gives Campaign Begins April 1

Early giving for Midlands Gives Day, an initiative of Central Carolina Community Foundation, officially opens April 1, and continues through May 5.

Officials say each early gift also helps nonprofits qualify for sponsorship prizes, maximizing every dollar and expanding support throughout our community.

Midlands Gives Day is a community-driven giving event that unites over 500 local nonprofit organizations serving 11 counties in the Midlands region: Calhoun, Clarendon, Fairfield, Kershaw, Lee, Lexington, Newberry, Orangeburg, Richland, Saluda, and Sumter.

Since its inception in 2014, Midlands Gives Day has raised over $32.4 million for local nonprofits. Donors can go to MidlandsGives.org to explore causes they care about, discover new causes and contribute directly to organizations making a difference.

This year, over $110,000 in prize incentives are being provided by Central Carolina Community Foundation and In Good Company partners.

This year’s partners include Aflac, BlueCross BlueShield of South Carolina, Dominion Energy, Southeastern Freight Lines, Grace Outdoor Advertising, Nelson Mullins, Palmetto Citizens, Truist, First Citizens Bank, M.B. Kahn, Schmoyer & Company, Ameris Bank, Columbia Fireflies, First Reliance Bank, guHRoo, J.P. Morgan Chase, Ogletree Deakins, Optus Bank, Post & Courier Columbia, Purpose Equity, Synovus, and Elliott Davis.

To see a complete list of prizes available, go to MidlandsGives.org/p/prizes.

In 2025, over 10,000 donors in the Midlands supported the work of local nonprofits.

“Midlands Gives is a powerful reminder of what we can accomplish when we come together as a community,” said Georgia Mjartan, president and CEO of Central Carolina Community Foundation.

Mjartan added, “Early giving allows nonprofits to build momentum, unlock additional funding opportunities, and continue the critical work they do every day. Every gift helps strengthen our Midlands and the people who call it home.”

The celebration of giving reaches its peak on May 5 with a special day dedicated to supporting local nonprofits. From 6 a.m. until 11:59 p.m., the community can come together in support of the organizations that make the Midlands stronger by giving online at MidlandsGives.org.

As part of its commitment to bringing the community together, the Foundation will host a Midlands Gives Day Block Party at Segra Park from 11 a.m. to 1 p.m. on May 5 – rain or shine.

Attendees can enjoy a family friendly, fun-filled event with games, complimentary hot dogs, popcorn, and soft drinks.

Additionally, donors who show they’ve given during Midlands Gives Day will be entered to win special prizes and can play games to earn dollars for their charity of choice.