Airbnb Will Serve As Official Lodging Partner For Five Racetracks During 2027 NASCAR Season

Airbnb and five NASCAR and Speedway Motorsports racetracks announced a first-of-its-kind partnership that will make Airbnb the official lodging partner for those racetracks during the 2027 racing season.

The announcement was made at the South Carolina State Capitol in Columbia, alongside Darlington Raceway leadership and South Carolina elected officials.

During the 2027 NASCAR season, Airbnb listings will be displayed directly on the websites of Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway, North Wilkesboro Speedway, and Talladega Superspeedway, 

“Our NASCAR racetracks sit at the center of some of the most passionate fan experiences in sports because they are deeply rooted in the culture and communities they call home,” said T.R. Stape, vice president, Track Sales, NASCAR. “Together, we’re helping extend the impact of our events beyond the track and into the surrounding communities that play such an important role in every race weekend.”

“NASCAR is a big part of the South Carolina story. The fans I represent are some of the most passionate in the country, and many of them travel across the Southeast every year to follow this sport,” said state Sen. Ross Turner, R-Greenville. “The economic impact of race weekends go far beyond the track itself. This partnership with Airbnb makes it easier for those fans to find a place to stay close to the action, and for South Carolinians who live in racing communities to share in the opportunity by welcoming them. It’s a win for fans, for hosts, and for South Carolina.”